Monday, November 2, 2009

Travel in Style with Barbie & Christian Louboutin








Christian Louboutin is taking Barbie on a fashion filled journey to his favorite places and private homes.  Barbie has entered into a multifaceted business deal with Christian Louboutin.  The deal includes

  • Louboutin made a hot pink Barbie shoe for women
  • Louboutin will customize a Barbie doll and accessories collection
  • Louboutin helped Mattel create a 12 month “diary filled with photos of Louboutin and Barbie as they explore Louboutin’s favorite things”
  • Louboutin will be Barbie’s “godfather” for a year

barbie-louboutin shoe barbie-louboutin

Loubotin customized Barbie by reshaping her figure and making her ankles and feet smaller. 

The three dolls, packaged in Louboutin shoe boxes, each come with four pairs of Barbie-size Louboutin heels. In December, Mattel will unveil Louboutin’s jewel thief-themed Barbie; in February, it will add a safari-themed Barbie, and for May, Louboutin designed a Barbie that goes to the Cannes Film Festival.  The jewel thief Barbie is wearing a black catsuit with hood, headband and Christina Louboutin gold sandals. The doll comes with four pairs of Barbie shoes by Christian Louboutin, each with the signature red sole, mini shoe boxes and clothes bags.




Only the first doll (the jewel thief Barbie) in the series comes with the Barbie by Christian Louboutin calendar/diary and certificate of authenticity.  The diary is also sold separately for $40, is titled “My Year in Paris With Christian Louboutin.” Launching in December, it features photos of the doll shopping with Louboutin in his boutique, on a journey down the Nile, performing at the Moulin Rouge and in a cafe with a male doll that is decidedly not Ken. Only 2,400 Barbie by Christian Louboutin will be available and will be sold at $150.00 through the Barbie Collector.  The are 7,700 products worldwide.  Barbie Collector will also offer the Christian Louboutin Barbie shoe collection (12 pairs) for $40.